Supercycle Fitness Clubs, Vienna

Supercycle has been one of our longest-standing clients, integral to shaping Gradient’s current identity. Combining our roots in club and festival design with their vision of creating a nightclub atmosphere for workouts presented an exciting challenge.

We designed minimalistic, sophisticated lighting setups that could adapt to various training programs selected by the trainers. These dynamic effects help create an energetic and motivating environment, with control interfaces tailored to accommodate the diverse needs of trainers and staff.

Initially, we underestimated the strain that a fitness environment could place on equipment, but through iterative improvements and consistent updates, we’ve developed systems that are both robust and user-friendly. Supercycle’s success has led to its expansion, and we’re thrilled to continue partnering with them to maintain their club-inspired atmosphere across four locations and counting.

Challenge: Deliver nightclub-quality lighting at a fraction of the cost, durable enough for fitness environments.
Learning: Salty sweat is harder on electronics than you’d think—build for resilience.
Date: Ongoing
Client: Supercycle GmbH